Only
Perhaps you now understand me better now?


I suppose that this site is not as glamorous as a pretty marble showroom with recessed halogen lights, but it's the place where things are made that last and matter. I have never really liked sales much, for I always wondered why the average person I dealt with knew next to nothing about the things that really mattered, like how jewelry was made and how to keep the promise they just made. I am not a businessman, I started this web site as a craftsman and as a craftsman I continue, for it is always about the project and the people for me, not profits and what the business is doing, but rather I measure the success of this company by it's effectiveness, and have done so for years... My proof is the mail, the calls and the delighted individuals I have met and worked for, and I treasure them more than anything I have ever placed in a safe at night to protect and keep safe... You are the reason, the passion is easy when I see such great people and wonderful creative projects marching my direciton daily... I am honored by you all, and that is one honest man's statement about what is important, what has inspired me and what drives me forward...

So, this little whirl-wind tour thru some of the images of my past has been very fun, but I hope that you also had time to study some of the close up shots and realize that top quality is available to you on the web, at tradeshop.com, every day and for all your jewelry needs.

For you see, when the promises stopped and that process starts to move forward there is someone like me behind every fine special order job and custom manufacturing job, and I think yer smart enough to know that it ain't the dude (or dudette) behind that counter with the manacure... {Grin}... Now you do anyway :)
"How can I be of service to you?"
Ray Elsey
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