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Ahhh, the wonderful days at the bench, note the headphones!


I guess that I love the work bench the most, even more than the keyboard. I write these pages myself too folks, so do excuse the spelling errors that creep into the pages from the passion of the moment. I like to think that these pages are all about taking the magic out of jewelry, and making it common sense and understandable. Store dudes (and dudettes) want you to hand over the power, and not to ask too many questions... Mostly their staff is ill-equipt to field the questions anyway, so in the malls it's about flyers, radio jingles and marginal quality at outrageous prices...

Probably still plauged with the idealism of the sixties, that one man can make a difference, and so I set about personally writing this site, crafting the pages, and building the custom that you see in them... I guess that for me the whole thing revolves around being here for you, and to make that dream come true... Not about sales, or promotions or ads, but rather about the human factor and the people who make the world what it is, totally devoid of ads and totally devoid of corporate wonk mentality, that is what Tradeshop is about, what is was about, and what I think makes the defining difference between jewelry sales companies and my company... The day that the business is more important than you will be the last day I am here...

Here's where we build things one at a time, each made to order and each a very special item that is designed to please. We don't care about being the biggest and the richest here, we don't want to try to give Zales or Bend Bridge a run for their money, for mass marketing is not what we are about. having done their workd for many years, and dozens of other regional and national accounts like Saks Fifth Avenue and Nordstroms and... ...on and on, but now I work for you, and I like you folks one heck of a lot better too... I've invested a life time in Tradeshop, all I have and all I have built and experienced, all I own and all I am in this business, to provide excellence, and perhaps a more human experience, and a more enjoyable translation of your idea into that family heirloom you will treasure... Dollars are important, but not the reason I am here...

"How can I be of service to you?"
Ray Elsey
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