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Ray is from the bench, not the showroom or board room!


It's the benchworkers who keep those promises folks, I apprecicate that the stores troll for the "action" but when the time comes to service and make that work it's the benchworker, the unsung hereos, who make the industry work. Please do not confuse us with sales clerks either, we're here to make a difference and to build with you that dream ring, not just build a store or business.

I think that the mistake that most stores make is that they do not let the shop know how much they appreciate them, and the fact that they put the "service" in their operation, but the stores are fast to use a shop for being $0.25 cheaper without hesitation. That's a bad trend, and one which will cost the industry dearly as merchindizing over-rules quality.

"How can I be of service to you?"
Ray Elsey
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