I know manufacturing, and now bring that to the web! When stores began standardizing markups at around 250% cost I decided that it's time honest value, and common sense enter the jewelry industry, at least on the web that is. We are 100% internet based, and our results are impressive!

Experience and Individual Skills are the most important things to me, not how quickly a person can ring up a sale . I've always prided myself on training and hiring the best trained staff that I could find. While my robust tradeshop crested at 21 people in the mid eighties we always had the right people for a full service shop, and the best possible results. It's about doing the job right, and that was my specialty for over twenty years for the trade, now we offer you the same service, and better products, without the markups!

Because keeping the promises was what my life was all about for the last thirty years, just that now I'm keeping the promises for real people and not retail stores and resellers. Now quality is affordable again, and I encourage you to dream big here, I'll do the rest :)