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Who cares Ray's experience spans over thirty years?
God lives in the details... Heard that once and have believed it every working day of my life. I feature platinum on these pages for out of any 100 jewelers who fancy themselves "experts" at gold manufacturing 90 drop away as you enter the realm of the fine white metal. I want you to know something today, and that is that Tradeshop was written and born by Ray to make a difference in the world, not just the bottom line... Oh sure, it's nice to eat other stuff but happy meals but there is more to life than just dollars, trust me on that one... When I wrote this site it was about working with real people and making things that matter, leaving my past life as a shop owner and some of the peace of working at the bench uninterupted, to launch this business into a greater future... While much has changed the reason I wrote this site remains burning brightly, and that reason it to celebrate fine jewelry, custom order and fine diamonds, without sale-clerks and brain dead corporate wonks, worried only about the bottom line...

It's always about the details, and we hired away from one of the finest shops in the nation the chap you sort of see above, as the shop foreman and detail guy, putting our money where out mouth was separated us from those who were great at making promises but short on follow-thru. Now that was a glimpse of the old days, and the foundations of the reasons why I left a very comfortable living and working at the bench each and every day, that I truly loved by the way, to do this... In the end it is my passion for the jewelry business and quest for excellence that keep me able to continue today...
"How can I be of service to you?"
Ray Elsey
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